AI Chatbot for After-Hours Buyer Inquiries at a Boutique Brokerage

Overview

Deployed a lightweight AI chatbot on a boutique brokerage's website to capture and respond to buyer inquiries outside business hours, when the two-agent team was previously unreachable. The chatbot answers common questions about listings, service areas, and the buying process, and books a callback slot for anything it can't confidently answer itself. It was designed to sound like a natural extension of the brokerage's brand voice rather than a generic bot, based on a short style guide the founders provided. Every conversation is logged and summarized into a morning digest so agents start each day already knowing who reached out overnight. A two-agent boutique brokerage was unreachable outside business hours, and buyer inquiries that came in evenings or weekends often weren't followed up until the next business day — if at all. We deployed a lightweight AI chatbot, tuned to the brokerage's brand voice from a short style guide the founders provided, that answers common buyer questions and books a callback slot for anything it can't confidently handle itself. We started with a short workshop to capture the founders' brand voice and the most common buyer questions the team already knew by heart. After building and testing the chatbot against real historical inquiry transcripts, we ran a two-week soft launch monitoring every conversation before making it the default after-hours contact point. After-hours inquiries — an estimated 15% of total inbound leads — are now captured and answered instead of going unaddressed overnight, and agents start each morning already briefed on who reached out.